Get One Free… Get FIVE More Free?

Apr 21st, 2003 | By Joe Taylor Jr. | Category: News

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Dax has posted an excellent article to MusicDish about a viral marketing plan he’s using with some success… giving away copies of an EP disc, but only if the recipient agrees to distribute five more to their friends. I would love to brainstorm ways to make something like this even more cost effective for artists — has anyone experimented with asking sponsors to help foot the bill in exchange for a sticker on the shrinkwrap?

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