In-Store for Indies via iPod
Jun 23rd, 2003 | By Joe Taylor Jr. | Category: News|
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I love this business model. DJs cut licensing deals directly with independent musicians and labels, load up iPods with custom mixes, and rent the iPods to cafes and stores for a fraction of what it might cost for them to license something similar from Muzak. What I’d love to see is for the players involved to play a bigger game and tie some in-store point of purchase displays, so you can actually buy the music you’re hearing. (Nothing annoys me so much as a place where the staff have no way of knowing what’s on their own sound system.)
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