Corporate Patronage

Oct 17th, 2003 | By Joe Taylor Jr. | Category: News

Continuting our patronage discussion, expect to see non-label companies use the infrastructure of retail and radio distribution to promote their products by aligning with indie buzz bands. This used to be the domain of the “special products” divisions at the majors, but ad agencies are finding it easier, cheaper and more fun to align with bands that haven’t “broken” yet. Here’s one example.

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