The folks in the band Granian have put together a really compelling promotion which takes advantage of the Creative Commons license and actually REQUESTS that folks “burn” their free MP3′s onto CDs and “share” the discs with others. It’s this kind of ingenuity (and faith that your audience will support you in other ways than [...]

Here’s an interesting idea. A band is running a sweepstakes, an X-Box is the grand prize, and the winner will be chosen from everyone who registers to listen to an MP3 of their song. Though a stunt like this might not gain you many new core audience members, you certainly can increase the number of [...]

I’m making good on my promise to answer some leftover questions from the Monster Call. Here’s one: I have a student at an university who wants to use a couple of our songs for her film. She will be giving us the credits on the film but no monetary exchange. What time of contract do [...]