Fitehouse v. RIAA = Free Publicity!
Jan 21st, 2004 | By Joe Taylor Jr. | Category: News
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The band Fitehouse combines their stand against the RIAA with a cleverly executed guerilla marketing ploy to get some column inches.
This is a really good example of what Dave Hooper likes to call time-release press kits — the initial mail piece was sent to someone at the newspaper who doesn’t normally field music, so they had more mental bandwidth to deal with it. It helps that they have a clear stand on the issue, and tie it back to requests for their fans to support them directly (even if they found the songs on a swap-server).
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