Image Branding produces a hit

Apr 21st, 2004 | By Staff | Category: Tips

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“More Bounce in California,� a Canadian songwriter’s ironic comment on American consumerism, didn’t get Soul Kid #1 any radio play. But it did become a sports anthem at the NBA All-Stars’ slam-dunk contest, ESPN’s X Games broadcast, the Los Angeles Dodgers’ batting practice and the San Diego Chargers’ cheerleader shows. It landed on two movie soundtracks (“Legally Blonde 2� and “Win a Date with Tad Hamilton!�), in the Fox TV show “The O.C.� and in heavy rotation at a New York Marc Jacobs boutique. When Kazaa users started trading it online, songwriter Marc Godfrey knew he’d arrived.

And this was after he’d lost his record deal.

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