Exposure = Discovery = Sales

says Gerd, on the ongoing P2P debate. Very similar to the "sampling = audience" equation I’ve been preaching since I learned it way back in my radio days.

About Joe Taylor Jr.

Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.