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I think I just heard brains exploding at Downhill Battle. More posts as we try to comprehend what this actually means for working musicians.
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The inevitable happened. Now, what will I use as my example of the world's worst club bathroom in my live...What Grokster Means for Independent Musicians
This is a troubling ruling. As we have discussed on our conference calls, file sharing has always been a threat...Three Ways to Make Big Elephant Dollars in the Music Industry
Chapter Three of Grow Your Band's Audience, as published in January 2002. The first - and only - time...[guest article] The Perfect Marriage of Artist and Corporate Partner
By Thom King, In some purest circles, corporate support may be viewed as "selling out." But since its inception,...
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June 27th, 2005 at 1:58 pm
I read this article:
Fame vs Fortune: Micropayments and Free Content
on the same site & myself have been faced with “mental transaction costs” and have yet to purchase digital music on the internet. i’m curious as to thoughts on this as it applies to a free music movement.
June 27th, 2005 at 2:02 pm
I read this article:
Fame vs Fortune: Micropayments and Free Content
on the same site & myself have been faced with “mental transaction costs” and have yet to purchase digital music on the internet. i’m curious as to thoughts on this as it applies to a free music movement.
June 27th, 2005 at 2:07 pm
I have been telling my clients to measure the lifetime value of a new audience member. For example, if you can measure that one of ten people that join your mailing list buy a $10 CD from you every year, every one of your ten new mailing list members is essentially worth $5 over the next five years.
Therefore, instead of worrying about collecting $0.99 for a song, give it away in exchange for a mailing list signup. You’ll be ahead of the game by $4 for each new member, and nobody has to break out a credit card.
June 27th, 2005 at 2:13 pm
I started thinking in this direction too.. we must think a like. Thanks for the quick response.