The Orchard Lays off 20% of Staff, CEO Exits

It’s hard to read the tea leaves on this one, since this company has survived and evolved through things far worse than this:

CEO Greg Scholl is leaving the company, which is also laying off one-fifth of its team. News reports and press releases indicate that this is simply a “cost-cutting” move. As The Orchard moved into digital distribution and away from the brick-and-mortar fulfillment business, it became more dependent on automated systems instead of physical inventory.

You don’t need quite as many people to manage a database as you do a warehouse.

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About Joe Taylor Jr.

Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.