All entries by this author

Tip: Write The Press Release First

Aug 15th, 2006 | By Scott Andrew | Category: Inspiration and Tips

Welcome to spinme.com, where we help working musicians make more money making music. If you’re new here, you may want to subscribe to our RSS feed or our weekly newsletter. Thanks for visiting!I was in a meeting at the day job today when one of the marketing folks mentioned an awesome, mind-exploding idea that [...]



5 Questions With Mary McFaul, artist management, McFaul Live Music

Aug 8th, 2006 | By Scott Andrew | Category: Interviews

Mary McFaul has directed the music career of songstress Laura Love since 1991 and has 30 years of experience in artist management, publishing and licensing, booking, tour management and more. In addition to Love, Mary’s consulted for artists such as Catie Curtis and Tim O’Brien, and her current roster includes up-and-comers Vicci Martinez and Jo [...]



Audio flyers?

Jul 18th, 2006 | By Scott Andrew | Category: Growing Your Audience

Kathryn snapped this photo of a CD-R stuck to a telephone pole:

Gotta admit it’s a cool and aggressive way to get your music “out there.” (Via BoingBoing.)
My only criticism: there’s nothing on the CD to describe what the music sounds like. Is it hiphop? Singer-songwriter? Is Hyena a DJ? Would I grab a random CD [...]



Spreading the word vs. inspiring action

Jul 13th, 2006 | By Scott Andrew | Category: Growing Your Audience

Virgil Dickerson of Suburban Home Records is asking his blog readers for advice on how to (cheaply) promote a tour for one of his bands. He’s already got a partial list of ideas posted and a few responses (mine included) in the comments.
What is effective promotion, really? I think it has to do with your [...]



5 Questions With Tom Dorsey, Nice Promotion

Jul 11th, 2006 | By Scott Andrew | Category: Interviews and Tips

Today’s 5 Questions interviewee is Tom Dorsey of Nice, a promotional firm specializing in print and radio, headquartered in Portland OR. Starting only a few years ago with a handful of local bands and singer-songwriters as clients, the Nice roster past and present boasts acts like United State of Electronica, songwriter Luke Temple and math-rockers [...]



More good inbox etiquette

Jun 20th, 2006 | By Scott Andrew | Category: Growing Your Audience and Tips

If you use email newsletters to announce gigs and communicate with your fans, you should read Jakob Nielsen’s new article entitled Email Newsletters: Surviving Inbox Congestion. Some interesting revelations from Nielsen’s survey:

most people spend less than one minute reading a newletter
they only read 19% of the content (wow!)
67% of readers completely skip introductory text

It’s no [...]



Stay safe on the Web!

Jun 16th, 2006 | By Scott Andrew | Category: Off-Topic, Tips and Web/Tech

Sometimes I have to stop and remind myself that, for a lot of musicians, the Web is a brand-new place. And with more and more indie musicians trying out services like eBay and Paypal to sell CDs and merch, a lot of them don’t know when to be cautious with their personal information. So this [...]



Using zone strategy with your mailing list

Jun 15th, 2006 | By Scott Andrew | Category: Tips and Tools

If you’re a practitioner of Joe’s zone strategy for booking gigs, here’s a tip that’s served me well: incorporate your zones into your mailing list for more accurate mailings.
It occurred to me that it doesn’t always make sense to email everyone in the state of Washington that I’m playing a show in Seattle. I could [...]



Ready for the road?

May 18th, 2006 | By Scott Andrew | Category: Tips and Tools

We’re having an early summer heat wave here in Seattle, and the sunny weather always turns my thoughts to…touring! Roadtripping , playing in different cities to new audiences, living on fast food and floor crashing at the homes of host bands and/or brave and generous superfans. Alas, as gas prices continue their seasonal skyward climb, [...]



Preparing your Flash website for IE7

May 11th, 2006 | By Scott Andrew | Category: Tips, Tools and Web/Tech

(This post contains more web-geekery; if you’re unfamiliar with things like HTML and JavaScript, you’ll want to get your webmaster or a web-savvy friend to help you out.)
I was messing around with my website a few days ago when I noticed something strange about the Flash audio player I was using. Specifically I had to [...]