Everyone I know has a newfound respect for P!nk. Apparently, she’s been doing the wire act from last night’s Grammy Awards as an encore in her live set for some time now. That it was the standout moment in the telecast says a lot about what the music business has to do to attract and [...]
Viral Video Attracts Audiences in Unexpected Ways
May 8, 2009 By 2 Comments
For the past hundred years, the conventional wisdom about marketing your music has been about building a brand and sticking to it. Think about some of the classic stars of the last century: Frank Sinatra, Etta James, Elvis Presley. It’s tough to see them outside the context of the carefully crafted personas we now find [...]
No American Idol Songwriter Competition for 2009
April 7, 2009 By 36 Comments
Andy Dehnart at Reality Blurred confirmed with both Fox and with American Idol judge Kara DioGuardi that there will be no American Idol songwriting competition this year. In fact, Andy’s report indicates that Kara herself will be taking on the finale songwriting duties, much like Cathy Dennis did in earlier seasons.
Wanting It More Than Ever
January 16, 2009 By 1 Comment
When Does a 360 Music Deal Make Sense?
November 13, 2008 By 1 Comment
Learn How to License Your Music to Television and Film
November 6, 2008 By Leave a Comment
Steven Bacon’s Best Gig Ever
October 23, 2008 By Leave a Comment
Chinese Democracy Drops Nov. 23: Free Dr. Pepper for All?
October 22, 2008 By Leave a Comment
I just saw an item hit the Reuters wire that the long-awaited Guns N’ Roses album, “Chinese Democracy,” is going on sale November 23. That’s an odd date to release an album, right? And then, I remembered that Dr. Pepper’s marketing director placed a bet that if the record dropped anytime in 2008, “everyone in [...]
Resource Rundown: Health Insurance for Musicians
June 10, 2008 By 5 Comments
Just spent most of the last week on the couch, recovering from a really freaky infection of the sinuses and inner ear. Plenty gross. And on top of that, it caused my tongue to swell up, so I couldn’t even speak! Probably the worst thing that can happen when you’re a professional trainer and speaker, [...]
