Growing Your Audience

UK: Where Music is a National Religion

Nov 3rd, 2006 | By Joe Taylor Jr. | Category: Growing Your Audience

Welcome to spinme.com, where we help working musicians make more money making music. If you’re new here, you may want to subscribe to our RSS feed or our weekly newsletter. Thanks for visiting!Lefsetz sums up many of the reasons I loved living in the UK. Even when I was down to my last few [...]



How to Get Through My Slush Pile

Oct 26th, 2006 | By Joe Taylor Jr. | Category: Growing Your Audience

Are my ears buzzing?
If so, you stand a better chance of getting on my radar. And that doesn’t just go for me, it goes for every A&R person, every radio programmer, and every journalist that you want to recruit for your cause.
Even though I’m no longer actively representing musicians, I still get dozens of e-mails [...]



Listeners Use Your Music in Context — How You Can Spread Your Own Music Using iMixes

Sep 12th, 2006 | By Joe Taylor Jr. | Category: Booking More Gigs, Growing Your Audience and Selling MP3s

Listen to this great description of how one listener uses and enjoys iMix selections from the Apple iTunes Music Store. People in America used to use radio and mixtapes for that kind of experience, but now they turn to other listeners online.
So here’s one suggestion to boost sales of your music while growing your audience.
Think [...]



Why Are Reality Shows So Good At Creating Hit Music?

Aug 29th, 2006 | By Joe Taylor Jr. | Category: Growing Your Audience

“Sampling Creates Audience.”
It’s a phrase we used to use a lot around my office when I worked in radio, and it’s true no matter what business you’re in. While radio has worked hard to weed out the unfamiliar, television relies — and thrives — on it. Musicians make great television — dreams create drama.
And, [...]



In the Age of the Long Tail, What Does a Hit Mean?

Aug 29th, 2006 | By Joe Taylor Jr. | Category: Growing Your Audience

Plenty of debate has been swirling around Chris Anderson’s notion of the “Long Tail,” including Marc Fisher’s Washington Post column. Fisher posits that audiences still crave “hits” and that musicians (like other creative people) will always strive to reach the largest possible audience.
I agree that most singers and songwriters would prefer that their work be [...]



Internet Buzz Is Not the Same as Street Buzz

Aug 22nd, 2006 | By Joe Taylor Jr. | Category: Booking More Gigs and Growing Your Audience

I was helping to produce a seminar for musicians at the front end of the MySpace explosion — this was a few years ago — and a band pitched a booking agent at the event by saying, “we’ve already got 2,000 friends on MySpace!”
And the booking agent replied, “ugh, you’re not one of those MySpace [...]



MP3 Links Generate Album Sales

Aug 11th, 2006 | By Joe Taylor Jr. | Category: Growing Your Audience

I’d love to see someone do a formal study of this (not that the RIAA would fund it, or anything), but it’s always been my personal belief that direct links to MP3’s in places like blogs and bulletin boards ultimately lead to sales. The paralyzing fear that folks have around sampling prevents us from enjoying [...]



Mapping Indie Music Around the World

Aug 9th, 2006 | By Joe Taylor Jr. | Category: Growing Your Audience and Tips

Jennifer Layton posted a great article at Indie-Music.com about the challenges that independent musicians face when playing outside the U.S.A. She covers more than the usual territory about stringing together some pickup dates in Europe and Asia — she digs deep with the help of some expats and discovers what life is like for folks [...]



Three Vital Things to Know Before You Can Succeed in the Music Business

Aug 7th, 2006 | By Joe Taylor Jr. | Category: General, Growing Your Audience, News and Selling CDs

We have a lot of new readers rolling through the site this week, so I thought I’d sum up my philosophy on how to make money making music. I just typed out a quick note to one of the members of our music business mentoring program that frames things up nicely…
The challenge with being a [...]



Jill Sobule Sings About Net Neutrality

Jul 31st, 2006 | By Joe Taylor Jr. | Category: Fun and Growing Your Audience

I always use Jill as an example of someone who’s been grinding out a living as a working musician in between crazy label signings. She’s successful because she builds great relationships with her fans and she’s not afraid to pull some clever stunts to meet new listeners. Riding the wave of attention around net neutrality, [...]