At 2NMC, you heard Dave and I talk about the importance of leaving comments on blogs so that your audience can triangulate you — associate you with events, people and issues that impact your music. The side benefit has been that the links back to your own site also elevate your position in Google. That’s [...]

So if you are in a band and you spam everybody in the industry (including yours truly) with a "look at our site" message and someone somehow actually wants to respond to you, why would you ever send it from a noreply@… address and then have no contact info on the site? If you’re gonna [...]

The next time you’re agonizing over your ProTools rig, remember that if you’re writing really great songs, fans will even come to love your "recording anomalies."
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Here’s a neat idea for a community site: Blanks and Postage. Fans send blank CDs and cover postage costs, and get great live shows on disc in return. Bands pay $50 for inclusion in the directory, which will surely expose new audience members who want to get as much as they can from the site. [...]

79% of web users surveyed respond negatively or "very negatively" to websites that play sound without asking. (No, the fact that 21% did not fall into those categories is no excuse.) Forcing your audience to hear your music without asking them to click something first is a sure-fire way to keep them from returning to [...]

Over at Build Your Band’s Site, I’ve been testifying about what to include in your site — here’s the flip side of that same coin: a great rundown of the items you should steer clear of.
[ Thanks to Jason and Scott for the tip-off. More discussion @ MeFi. ]
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Lots of folks who attended 2NMC in September were asking me to clarify some things David Hooper was talking about in his advanced web seminar. Our colleague Neil Shearing just released a nice illustrated guide that talks about many of the same concepts, which you can access for free…
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From a stellar overview of digital rights management, this insight from one of the most influential folks at a major label…
Ted Cohen, EMI SVP, believes users who pass around music after paying
for it are basically recruiting new fans for the label – and should get
something in return in the form exclusive access, free downloads or
even [...]

Here’s a sample from the class we held on the conference bridge last night. You can get to participate in all five of these classes LIVE with the Build Your Band’s Site workshop or with a membership in IndieBiz…

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Cool new calendar widget for your website that supports iCal and RSS!
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