The folks at the awesome Trendwatching newsletter explain the “Twinsumer” phenomenon. Instead of finding out about new music from radio or print, music buyers look for advice from perfect strangers that happen to share the same musical taste. Witness: iTunes Mixes, iTunes sharing, Amazon collaborative filters, etc…0
About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.