We talk a lot on our member conference calls about the things that you’ve got to do to build an audience big enough to make financial sense for talent buyers to book your band. Remember, there’s no longer (in 99% of places) any such thing as “loyalty to the scene.” Talent buyers and club owners […]
Grow Your Audience
If you’ve been struggling with getting your street team off the ground, sign up for tonight’s first installment of my new “Street Team 101” series. We’ll be recording this for our membership area and for a new CD release, but you’ll want to be on the call for the Q&A and the chance to use […]
I just uploaded three great recordings from last week’s live calls to the member area. One of our members wants to know how to run the zone strategy of booking more gigs without eating up his profits. Another member has lots of commitments, his own record label, plus the desire to break out on his […]
I’ve been wanting to do something around street teams for some time now. That’s why, every Tuesday in October, I’ll devote an hour to showing our members how to put together the ultimate street team. Frankly, I’m not even so fond of the term “street team” these days, since so many folks use it to […]
Major label deals and acting gigs can come and go, but direct connections with your audience keep you strong. Just ask Rick Springfield.