Matt writes about big media’s constant focus on “big opening weeks.” Books, films, and especially albums get judged and/or dismissed based on a big splash. Bands get dropped from labels if they can’t muster a gold record in their first weekend on sale at Best Buy. Of course, you know about this. It’s a constant […]
Music Marketing
The difference between “gross” and “net.” For real, this time.
Turns out, one of the biggest search phrases that land folks on this site is “what is the difference between gross and net,” which I answered flippantly before. For the benefit of newbies, here’s a quick primer in record label accounting 101:
Starbucks Music Stats
I’ve had more than a few conversation this week with clients about how selling compact discs in a coffee shop, a diner, a paint store, or even a day care center is more profitable than trying to get sales at a record store. Now the WSJ backs that up with news that some top albums […]
How to Boost CD & Merch Sales
Bob Baker runs down some of the most effective ways to pump up a flagging merch table.
The Creepy Side of Indie Music Venture Capital
David’s getting bizarre e-mail. Thing is, he and I (and other folks who pop our heads out on the independent music prairie) get stuff like this all the time from folks that think they can’t do any of this on their own. As David says, any “angel investor” in your project has to see that […]
