Big bang for promo bucks

by Joe Taylor Jr. on April 15, 2003 · 0 comments

It’s almost overlooked these days that finding low cost ways to get your music into audience’s hands is crucial. When you make a small investment in your music, like these bands did. Two key reasons for success: bands pitch in together to keep costs low, and a low price (NOT free) makes for a great impulse buy. (Stay tuned for details about our own experiment along the same lines…)

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