I’m posting some early drafts of chapters from Audience Supported just for supporters of spinme.com… “You don’t need a hit to survive.” That’s the crux of the argument Kevin Kelly made in his 2008 essay, 1,000 True Fans. Kelly’s influence in the technology sector brought into wider debate a topic that regular readers of spinme.com…
I caught a little bit of the dust-up on Twitter today about this article in the Atlantic that targets the—shall we say—sanitized nature of the National Association of Campus Activities conventions. Today’s college students can’t seem to take a joke — .@CaitlinPacific http://t.co/AbKcNSvwZQ pic.twitter.com/rkqeCfsaz0 — TheAtlanticEducation (@TheAtlanticEDU) August 11, 2015 On one hand, we’ve got…
I’m posting some early drafts of chapters from Audience Supported just for supporters of spinme.com… David Berman has worked with everyone from IBM to the United Nations. He specializes in designing things (like forms, posters, and websites) that serve practical purposes while helping people feel good. In his frequent talks and lectures, Berman advises audiences…
I’m posting some early drafts of chapters from Audience Supported just for supporters of spinme.com… Much of what follows in this book involves learning how to make your audience happy without compromising the artistic integrity of your work. It’s a less dangerous line to cross than you’d realize. Patronage doesn’t require pandering. But it does…
Here in Philadelphia, a core collection of 160 “arts and cultural groups” has issued an urgent plea for $1.4 billion in philanthropic funding. This, only five years after a report noted the challenges of making significant social impact when creative professionals struggle to break even. “Donor fatigue,” as reporters and consultants suggest, could wipe out…
Maybe it’s a sudden wave of nostalgia, but I’ve been thinking a lot lately about my senior year of high school. At the time, I was taking piano lessons and thinking about film school. So I picked a college where I thought I could get formal music training while I learned how to make movies…
Cultivating a relationship with your fans means getting clear about your attitude toward showing up in their Instagram feeds.
