→ The people who arbitraged their traffic are done

The Rebooting talked to Vivian Schiller about what happens to publishers who spent a decade arbitraging search traffic.

If that was your model and Google Zero killed it, you’re done — unless there’s a real community that comes looking for you directly. Schiller meant legacy digital publishers, but that second half lands on anyone making a living from their own work. Does anyone come looking for you by name?