Grow Your Band’s Audience
MAKE ROOM TO GROW……………………………………………………….11
How We Got Here…………………………………………..12
How To Use This Book…………………………………..17
Three Ways To Make Big Elephant Dollars In
Today’s Music Industry………………………………………………..25
Make A Living – Make A Life……………………………28
FIND YOUR AUDIENCE…………………………………………………….37
What’s Your Perfect Gig? …………………………………38
Finding Your Perfect Venue……………………………..58
Digging Up The Dirt……………………………………….61
RECRUIT YOUR ARMY………………………………………………………..67
What You Need And What You Want………………..68
Yourself…………………………………………………………..72
Club Bookers…………………………………………………..79
The Press…………………………………………………………84
Radio People……………………………………………………87
Record People………………………………………………….93
“People Who Need People” People…………………..95
SHOW `EM HOW TO SAY IT!…………………………………………..97
Something To Talk About………………………………..98
The Push And Pull Of It All……………………………106
BECOME ACCESSIBLE AND AVAILABLE………..112
The Big Leap………………………………………………….113
Book ‘Em, Danno!………………………………………….115
Drawing Boundaries………………………………………117
GIVE ‘EM SOMETHING TO BUY………………………………..125
Your First Merch Table………………………………….126
SETTING UP SHOP ONLINE……………………130
THE ACTION PLAN……………………………………………………………..134
Get Your First Gig………………………………………….135
Get Invited Back…………………………………………….145
Put Your Audience To Work – Start Your Street
Team!………………………………………………………………………..154
Swap Those Gigs!…………………………………………..175
Lather, Rinse, Repeat……………………………………..183
Where To Next?…………………………………………….186
ARTIST PROFILES………………………………………………………………188
Grey Eye Glances…………………………………………..189
Francis Dunnery…………………………………………….200
Jonatha Brooke………………………………………………207
Trout Fishing In America……………………………….214
Widespread Panic…………………………………………..219
Aimee Mann………………………………………………….225
Richard Shindell…………………………………………….233
Lucy Kaplansky………………………………………………241
Patty Griffin…………………………………………………..249
Delbert McClinton………………………………………..257
Dave Carter & Tracy Grammer……………………….265
INTERVIEWS WITH BOOKERS………………………………..273
Rich, Philadelphia………………………………………….274
Jay, New York………………………………………………..283
Will, Orlando…………………………………………………288
Scooter, Philadelphia………………………………………294
Mark, Charlotte……………………………………………..299
FINAL THOUGHTS………………………………………………………………313
The Hip-Hop Factor: What Can Folk and Rock
Artists Learn from Urban Promotion?…………………………314
“It’s Different Where I Live:” The NY/LA Dilemma
………………………………………………………………………………….326
Acknowledgements………………………………………..331
