On one hand, our history is littered with stories of mom-and-pops who took product on consignment, for which artists never saw a dime. But for each place like that, there are nine or ten who really do care about the community they’re a part of. When you work with retailers, who WANT to sell your stuff, and find creative ways to reach win-win situations, your audience (their customers) will thank you.
Your indie retailer, your friend…
In