I just came across an article that Dave Jackson wrote about a clever little way to engage your audience while making a few bucks at the same time. You can read it here.I’ll challenge you to take this technique up a notch. Instead of asking for a dollar to enter the raffle (which would, in fact, be illegal in most states), trade your raffle ticket for a valid e-mail address! If you spend five bucks on a shirt, but you gain fifteen or twenty new mailing list subscribers, you’ll see your investment pay off in spades.0
About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.