On one hand, our history is littered with stories of mom-and-pops who took product on consignment, for which artists never saw a dime. But for each place like that, there are nine or ten who really do care about the community they’re a part of. When you work with retailers, who WANT to sell your stuff, and find creative ways to reach win-win situations, your audience (their customers) will thank you.0
About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.