Mark Redetzke at ClickZ analyzes the “flash mob” craze in New York, and highlights three essentials of any good viral marketing campaign:
1. Make it worth doing
2. Don’t fear incentives
3. Use a “velvet rope.”
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About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.
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