Continuting our patronage discussion, expect to see non-label companies use the infrastructure of retail and radio distribution to promote their products by aligning with indie buzz bands. This used to be the domain of the “special products” divisions at the majors, but ad agencies are finding it easier, cheaper and more fun to align with bands that haven’t “broken” yet. Here’s one example.0
About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.