This is a really good example of what Dave Hooper likes to call time-release press kits — the initial mail piece was sent to someone at the newspaper who doesn’t normally field music, so they had more mental bandwidth to deal with it. It helps that they have a clear stand on the issue, and tie it back to requests for their fans to support them directly (even if they found the songs on a swap-server).0
About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.