This is exactly the kind of article that lulls baby bands into believing that they can be transfigured by a single show. What happens at SXSW is carefully staged — bands are slotted to make their debuts as major label acts, they don’t get signed on the spot. Anybody that does get noticed (and there are those, I will admit), will get tracked over the coming months. But transformations? Bullshiat.0
About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.