My head’s been so underwater, I missed this study that’s been causing buzz in the blogosphere. According to a UNC researcher (and others), it takes 5,000 peer to peer downloads to “displace” one retail sale of a CD. And, as we have been suggesting, audience members actively sharing files with each other often improves sales. There’s also an audio interview with the authors. [via BoingBoing]0
About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.