Looks like legal crusader Eliot Spitzer has the RIAA back in his sights… this time he’s investigating the practice of greasing station playlist through indie promoters. Feels a little late, though. Because we’re moving to the practice of infomercial-style ads on radio anyway, how long will it be before bought-and-sold playlist slots are simply disclosed in a discreet fashion? And it’s not going to make a difference — in today’s market, radio airplay alone is still ineffective at growing an audience for emerging artists. It’s primarily a symptom of success, not a cause.0
About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.