From a stellar overview of digital rights management, this insight from one of the most influential folks at a major label…
Ted Cohen, EMI SVP, believes users who pass around music after paying
for it are basically recruiting new fans for the label â€“ and should get
something in return in the form exclusive access, free downloads or
even cash. While heâ€™s tight-lipped about the service details, heâ€™s very
vocal about the future role of DRM. It should â€œempower and not
criminalizeâ€?? users, and should allow the user â€œfluid use of contentâ€??
across devices. Cohen, widely regarded as the â€œpope of digital music,â€??
is the first to evangelize about the need to stop policing users and
promote community. More should listen.