Reading this USA Today story calls up two issues that we discussed on a recent conference call:
- Americans are not getting exposed to new music on the radio, and aren’t even expecting to be exposed to new music on the radio.
- Americans with MP3 players actively share new music with each other, one-to-one.
So where are you going to put your music promotion efforts this year? Another lackluster radio promo campaign? Or will you make it easier for your audience to share your music with new fans?