Along with some really solid arguments about why compact discs are less and less relevant, Mark Cuban coins the phrase “concertpodding.” Bring a laptop to your merch table, and let folks hook it up to their own MP3 players for $5 to download your album, or even a copy of that night’s show. Scared about bringing your laptop to a gig? Buy a cheap refurb from the folks at TechRestore, or pick up something on eBay that’s already been banged around. You break even on the investment after about 100 downloads.0
About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.