1. Confused cashiers are scanning this big bar code, instead of the real bar code on the back.
2. When scanning the huge bar code, it works (!) and the price comes up at about 40% off the real price.
3. The big bar code, when scanned, comes up as the new Jack Johnson CD.
Careful with that album art work, folks! And if you need a bar code for your next project (and want the ability to report your venue sales to SoundScan), see our friends at Independent Records.
[ story via popbitch ]