We’ve talked a lot on our conference call about how placement in commercials not only means some short term financial gain for a songwriter, but an important alternate mode of reaching large audiences for relatively unknown bands. Jason Gross from PopMatters looks at some of the more familiar and controversial sponsorship and commercial placement deals from the past few decades.0
About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.