Selling Older Music to Older People

PaidContent.com’s Jimmy Guterman on the GrammyCast: “the record industry is still run by people still trying to sell older music to older people.”

He rightly points out how sales charts in other countries reflect online sales, which is one reason why bands like Snow Patrol are under the radar in the U.S.

And while the media would love to paint the Dixie Chicks’ five Grammy wins as a triumph over Red State politics, the reality is this: The Dixie Chicks have alienated what was once their core audience, while the core group of listeners that might be inclined to agree with their ideology just isn’t into their music. Doesn’t mean they still can’t do well, but they’re still going to have to deal with lowered expectations.

Technorati Tags: , ,