“We did not do this through corporate investors — it has none. We did not do this by relying on big aspiring tech companies like Substack, which platforms hate groups and may well become just another tech giant feeding you algorithms.”
Rolling your own publishing tech is expensive and slow, and most independent writers decide it isn’t worth the trouble. However, if there’s one thing I can tell you after working online for three decades: never trust a backup plan, always post to your own platform first (and syndicate from there). You never know when your favorite platform’s going to suddenly disappear, demonitize you, or delete you.