Mark Redetzke at ClickZ analyzes the “flash mob” craze in New York, and highlights three essentials of any good viral marketing campaign:
1. Make it worth doing
2. Don’t fear incentives
3. Use a “velvet rope.”
Mark Redetzke at ClickZ analyzes the “flash mob” craze in New York, and highlights three essentials of any good viral marketing campaign:
1. Make it worth doing
2. Don’t fear incentives
3. Use a “velvet rope.”
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