Dave Pell Has Been Selling Shirts Off His Newsletter for Almost a Decade

Dave Pell has run the NextDraft news digest since before most of us had broadband, writing it from roughly 75 open Safari tabs and publishing it as a blog, an app, and a newsletter, every single day. Cotton Bureau sat down with him this week to talk about the shirts and hats they’ve been making together for almost ten years now.

Pell’s pitch for the newsletter is “I am the algorithm” — a human curator standing against whatever a feed decides to serve you next. Hmmm. I used to sell merch here. Hmmmm.

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