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NPR

Getting music picked for branded content platforms

January 17, 2017 Joe Taylor Jr. Leave a Comment

https://unsplash.com/search/microphone?photo=NMbZ7QM3XWM

Morning Edition’s Allyson McCabe dropped a five minute mini-documentary about how “pay for play” at radio stations has evolved from the scandalous “song plugger” systems of the 1950s, through the bizarre indie promotion world of the 1990s, and into today’s branded content marketplace. Brands like Pepsi, Coke, and Dr. Pepper rely on relationships with musicians […]

Music Marketing branded content, Dr. Pepper, King Biscuit, NPR, payola, Pepsi, promotion

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