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Getting music picked for branded content platforms

January 17, 2017 Joe Taylor Jr. Leave a Comment

https://unsplash.com/search/microphone?photo=NMbZ7QM3XWM

Morning Edition’s Allyson McCabe dropped a five minute mini-documentary about how “pay for play” at radio stations has evolved from the scandalous “song plugger” systems of the 1950s, through the bizarre indie promotion world of the 1990s, and into today’s branded content marketplace. Brands like Pepsi, Coke, and Dr. Pepper rely on relationships with musicians […]

Music Marketing branded content, Dr. Pepper, King Biscuit, NPR, payola, Pepsi, promotion

Requesting Your Song on the Radio (Could Disappoint You)

January 7, 2011 Joe Taylor Jr. 8 Comments

There’s nothing like hearing your song on the radio for the first time. I’ve been fortunate enough to be around artists who’ve experienced the rush of hearing their beautiful recordings compressed like crazy and popped in-between station “stinger” IDs. But, radio’s a dying medium. At least for music. Radio has a bright future in traffic […]

Music Marketing marketing, promotion, radio

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Since 1997, Joe Taylor Jr. and the team have written about how artists, writers, and musicians can connect directly with audiences for support and patronage. We're currently in archive mode.

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photo by Ezra Jeffrey, Hillside Estates, Edmonton, Canada, courtesy Unsplash

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