More good inbox etiquette
Jun 20th, 2006 | By Scott Andrew | Category: Growing Your Audience and Tips|
|
Welcome to spinme.com, where we help working musicians make more money making music. If you're new here, you may want to subscribe to our RSS feed or our weekly newsletter. Thanks for visiting!
If you use email newsletters to announce gigs and communicate with your fans, you should read Jakob Nielsen’s new article entitled Email Newsletters: Surviving Inbox Congestion. Some interesting revelations from Nielsen’s survey:
- most people spend less than one minute reading a newletter
- they only read 19% of the content (wow!)
- 67% of readers completely skip introductory text
It’s no secret that people are coping with information overload like never before, and are changing their reading habits as a result.
The lesson should be clear: don’t waste your readers’ time. Be concise, get to the point early. Don’t flood your readers with too much info (personally, I prefer to include no more than three items per newsletter). And learn how not to use a mailing list. Your fans will thank you by staying subscribed!
If you enjoyed this post, make sure you subscribe to my RSS feed!
