I love this business model. DJs cut licensing deals directly with independent musicians and labels, load up iPods with custom mixes, and rent the iPods to cafes and stores for a fraction of what it might cost for them to license something similar from Muzak. What I’d love to see is for the players involved to play a bigger game and tie some in-store point of purchase displays, so you can actually buy the music you’re hearing. (Nothing annoys me so much as a place where the staff have no way of knowing what’s on their own sound system.)
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About Joe Taylor Jr.
Joe Taylor Jr. has worked with professional musicians for over fifteen years. As the author of "Grow Your Band's Audience" and three other books for working musicians, he helps artists grow audiences that support them without the help of managers, labels, or industry insiders.
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