In USA TODAY, Edna Gunderson tells us why young teens are flocking to the old rock n roll of the 60’s and early 70’s.
Here are some excerpts from the article:
The complaint about many modern albums is that many only contain one good song and a lot of filler. So kids are turning to classic rock, where the whole album is solid.
Favorite band of the under 20’s? Queen, Beatles, Led Zeppelin, Hendrix, to name a few. Not late-’90s rock outfit Queens of the Stone Age, not late-’80s metal band Queensryche and certainly not latter-day rap diva Queen Latifah.
Teens saying “yeah yeah yeah” to The Beatles proves “we’ve sold younger kids short,” says James Austin, vice president of A&R at Rhino/WMG, which specializes in reissues and retrospectives. “We tend to think they like only what’s popular on radio. Kids today are a lot more sophisticated and more open than anyone realizes.