In Grow Your Band’s Audience, I wrote about the subtle differences between the US and the UK markets for independent musicians. In a nutshell:
- US audiences crave familiarity. It’s hard to break in to the music business, but you can do very well once you gain momentum.
- UK audiences love new sounds and new acts. It’s relatively easy to get started in music, but tougher to maintain an audience over time than in the US.
A group of music management, promotion, and production professionals want to explore these ideas, especially in relation to “niche” genres, at a special event in East London next month. Commercial Sense costs just £5 a day, and the Sunday session focuses on gospel music.