The entertainment press buzzes this morning with news that Beyonce has dropped her dad as her manager. It’s not unusual for artists and managers to evolve in different directions, but it’s very rare for a successful family partnership to last as long as that between Beyonce and Mathew Knowles. Our gossip-crazed culture really wants to find out if there are any skeletons in that closet, but it just sounds like both of them are ready for some new challenges on their own.
“Momagers” and “Dadagers” like Mathew Knowles often get a bad rap in the entertainment business. Too often, parents that force themselves into a dominant role in the career of a very young child can become overbearing and intolerable. Your booking agent, talent buyers, publicists, and record producers would rather not have to pretend they’re in an episode of “Toddlers and Tiaras” to get through an exchange with your manager. Despite the stereotype, it is possible to get success after “hiring” a parent as a music manager:
- It’s easier to train someone you already trust to manage your music career, than it is to find a trustworthy “insider.” A parent and child with a sound personal relationship have a much better shot, statistically speaking, at achieving the kind of success that Beyonce found with Mathew.
- Successful “momagers” and “dadagers” know how to separate business from family activity. I grew up in a very different kind of family business, but the ethic was the same. Once I clocked in at 7am, Dad became “boss.” If I got disciplined on the job for doing something wrong, that didn’t translate to drama at the dinner table.
- It helps to keep everything formal, and to prepare for an eventual end to any partnership. No matter who you choose for the talent management slot on your success team, it’s important to remember that every relationship ends. It might not be family drama that pulls you apart—it will probably be death, illness, boredom, or a need to move to a more established agency later in your career. Keep contracts and deal memos as if you were dealing with a stranger instead of a family member.
I wrote a lot more about navigating the “parent as music manager” relationship in my book, Music Management for the Rest of Us. It’s available in paperback for just $12, and you can sample free chapters by e-mail.
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