Maximize music exposure at SXSW, learn from the NCAA’s March Madness, pitch your tent where it’s dry

Here’s today’s roundup of music business news and music promotion resources from around the web:

• Glenn Peoples suggests that the music business can learn a lot from the way the NCAA delivers live March Madness coverage. [Billboard]
• Brian Penick and Izzi Krombholz from The Counter Rhythm Group offer suggestions for musicians who want to maximize exposure at music conferences. [WCPO]
• Allentown nightclub Crocodile Rock faces a lawsuit over unpaid BMI music licenses. [The Morning Call]
• Steven Pressfield explores how artists and entrepreneurs attempt to impose order on their days. [Steven Pressfield Online]
• Seth Godin urges us to pitch new projects where they have the best opportunities to succeed. [Seth’s Blog]