→ Real numbers from a social-media reach experiment

What if you returned to something you used to be an expert at and found the whole world turned upside down?

I first met Tara McMullin at a conference in Colorado, where she spoke about the then-novel approach to building an audience through blogging and social media. Years later, Tara burned out and burned down most of the platform she’d built in search of a simpler life as a writer.

Turns out, social media’s inescapable for anyone trying to make a living through creativity. But when Tara experimented with reactivating her digital footprint, she discovered the rules had changed… and that building content for your non-followers (something so many of us were taught NEVER to do in the aughts) is the new normal for reaching true fans.