Hank Green credits Ze Frank with inventing video blogging, and while both of these guys picked up and ran with ideas that bubbled up from the early web, Ze’s work set early standards for what would become its own industry. Here’s a conversation between two creators who figured out how to be actual humans on the internet, comparing notes across twenty years of doing it their own way.
Audience Building
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You don’t need long-form to build an audience — you need consistent small signals
Mathers’ 30-day challenge — one tiny public post a day — is the lowest-stakes audience-building advice you’ll read this week. Short doesn’t mean slight.