Category

Tips

Sell More Music In Salons

Record stores are becoming lousy places to sell records. But when you can get your audience to sample your stuff in an environment where they’re already comfortable, you can make a bigger impact. Just look at what’s going on with…

Topical = Good

Remember that, in today’s urgent, singles-oriented environment, a speedy production of a relevant song makes for good watercooler conversation — and trickles over to your back catalog. Just look at what’s going on with Pernice Brothers and Joe’s Red Sox…

And I thought 3 was the magic number…

Turns out that earning $40,000 is a significant turning point in a typical American’s life, and that the change of attitude from $15K/yr to $40/yr is far more significant than the difference in your life moving from $100K/yr to $1MM/yr.

The 10 Commandments of Rehearsing

Music Connection’s feature article, Rehearsal, Secrets of the Pros, in the Vol. XXVIII, No. 17 issue reveals tips from a cross-section of pros.

How to make your next “showcase” work for you

I read an article in Music Connection Magazine, Vol. XXVIII, No. 14 07/05/04 to 07/18/04 written by Lynn Bronstein. Pick up a copy at your local library to read the full article or you can order a copy here Bronstein…

Dealing With Rejection By Observing Rejectors

No matter how much you love your work, SOMEONE’s going to pan it. So just be ready for it. Check out the Amazon Knee-Jerk Contrarian Game for some great examples of how you can’t please all the people all the…

Paging Dr. Maslow

Maybe you’ve seen this somewhere before, but in these weeks leading up to our big learning events at 2NMC, I’m going to throw out some tools that you can use to see where I’m coming from. Michael Port has posted…

10 Fool-proof legal tips for band contracts

Attorney Ben McLane (Afroman, POD, LL Cool J, AM Radio, Gilby Clarke, production companies, & indie labels) offers insight on major issues that should be considered in every band contract. The average cost of a band contract can range from…

10 Stupid Email Mistakes for 2004

EmailSherpa covers some of the biggest mistakes we’ve seen in email-marketing campaigns lately, and they aren’t little, forgivable boo-boos. These are the mistakes that will cost you sales (and even trigger lawsuits).