Pandora has been building a buzz in indie music circles lately: Pandora is a music discovery service designed to help you find and enjoy music that you’ll love. It’s powered by the Music Genome Project, the most comprehensive analysis of…
Category
Grow Your Audience
MySpace? Or Your Space?
For those of you who keep up in the Friendster/Facebook/LiveJournal communities (and for those of you who have no idea what I’m talking about), MySpace is a site that anyone can use, fans and musicians alike. Although MySpace wasn’t necessarily…
Praise Canada!
Honestly, I think one line in this article sums it up pretty well: Seneca College is the first Canadian post-secondary institution to take part in a first-of-its-kind initiative in Canada to highlight independent music and get it heard by the…
How NOT To Use A Mailing List
There’s this band I know. I met them at a conference, and they seemed cool. I gave them my card. Big mistake. First, they added me to their mailing list without asking. This was a faux pas, but I let…
Playing for good isn’t all bad
Think playing for “a good causeâ€?? means no one signs at the dotted line? Think again. Going the benefit route could be one of the best techniques you got. Check out this piece from the October 2005 Music Edition of…
Playing the subway: a hot new ticket
Well, well, well! It’s great to be back (it’s like my very own Saturday Night Live intro!). I’m excited to be back on board with the spinme.com site, and I hope you all can work with me so that Scott,…
The Coffeehouse Talent Buyer State of Mind
Finally getting back to speed after getting a bad, bad cold during my holiday expeditions (the cold all my Northeast U.S. clients warned me that I would get!) — I’m catching up on a few hundred e-mails. If I haven’t…
How audiences REALLY use your music.
If you’re doing something really special with your songs, your fans might be using them to get dates. Now get writing, Cyrano… Track these topics:
Go Tagging at Amazon
Bob Baker has a crazy-good idea to attract members of your perfect audience by highlighting the kinds of things they would shop for on Amazon and tagging them — so your profile appears on the product page. Track these topics:
What If Making Music Was Your Day Job and Reaching Audiences Was Your Hobby?
Scottish band Looper is asking exactly this question. A snippet of their song wound up in a commercial, earning them enough money to stop worrying about selling records. They’re focusing on composing more music for film and television to pay…
Understanding “Local Max”
Seth Godin just published a blog entry that clarifies exactly what every musician experiences at some point in their career. As you move through your strategy to grow your audience and increase your revenue from music, you hit a point…
Why your fans aren’t getting your e-mail.
There’s an interesting new trend in spam protection that impacts the results you could be getting from your e-newsletters. I often encounter bands that, desperate for attention, add folks to their mailing lists without permission. Ideological issues aside, there’s a…